I love that even a company like Hyundai, with billions of dollars of research money and PhDs falling out of windows there are so many of them crammed into their offices, even they can create something so ridiculous, that just by looking at you know it’ll never sell.


Note the window stuck to the dorky driver’s head. Or the oh-so-tiny little wheels at the back (try that on Ottawa’s potholed streets!). Then there’s the fact that to go left you need to lean back and to accelerate you step right, or something like that.

So if even Hyundai can come up with the ridiculous, maybe my ideas aren’t so dumb afterall. And that’s a beautiful thing.


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